After analysing films like Adulthood and Shank , we decided before filming that we would use a young teenage cast . This helped attract and address our audience because with a young cast , our audience will be able to relate and possibly identify themselves with the characters, which would then intrigue and therefore attract them to watch our media product. from our audience research we know that our target audience are interested in a lot of action in-between scenes , we endeavoured to provide them with this by adding a chase scene that we filmed and added at the end of our opening scene. The clothes that we made the main male character wear helps to portrays him as urban which addresses to our audience because we target urban students. The use of props, in this case , what type of clothes the character is wearing to address a target audience has been used in the clip below from Adulthood:
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